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This policy was last updated on: 3rd January 2019

InnerLimits takes the privacy and security of your personal data seriously. This privacy policy explains how we collect, use and share information about you, as well as the choices you have with respect to that information. Throughout this Privacy Policy we have referred to our website, products, services, events, newsletters, downloads and any other services collectively as “Products and Services”.

Who are we?

Innerlimits Limited (“InnerLimits”) is a sports activities company registered in England and Wales under company number 04413156.
Our registered office is at 4 New Cwm Terrace, Cwm, Ebbw Vale, Gwent, Wales, NP23 7RS.

If you have any questions about this Privacy Policy, or if you need to contact us about your personal data (including amending and deleting it), you can contact us by:

  • Email to Justin Speake, the owner, at;
  • Writing to us at the registered address above; or
  • Telephone on 020 3397 7880.

Why do we need your personal data?

When we provide our Products and Services to you we will need to collect and use certain information in order to be able to provide those Products and Services efficiently and effectively. That information may include your personal data, but we will ensure that we only collect what is necessary for the purpose of delivering that Product or Service.

We do not use your information in any automated individual decision making processes, including profiling. Please do not use or register on our website for any of our Products and Services if you are under the age of 16.

What information will we collect about you and what is it used for?

We will collect the following information about you for the purpose of providing each of these Products and Services to you:

  • If you place an order with us for our Products or Services, including downloading materials via our website, we may collect contact information (such name, job title, email address, phone number and geographical location) and payment information (such as credit or debit card information). Our legal basis for doing so is for completing our contractual obligations to you and for our legitimate interests in properly providing the relevant Product or Service to you;
  • Where we conduct any survey, the survey will detail what information is being collected, the purpose it will be used for, the retention period of the data and the legal basis applicable to the data;
  • If you hand us your business card (for example, at a trade show) we will store your contact details in our electronic database and (unless you specified a different purpose, in which case they will be used for that purpose only) we may add them to our mailing list and use them to contact you about our Products and Services unless you tell us otherwise. Our legal basis for doing so is for our legitimate interests in resuming business communications with you;
  • Personal information about website usage may be collected through the use of cookies (see section on ‘Cookies’ below) and server logs, which track the IP addresses of users visiting our site and the pages they visit. Our legal basis for doing so is for our legitimate interests in monitoring and improving our website and related Products and Services, and managing our web system and troubleshooting problems;
  • Where we have the appropriate permissions, we will use your information to market and advertise our Products and Services and those of our group companies to you by contacting you by phone and/or email using the contact information you have provided. You may also be contacted directly by our group companies for these purposes as further detailed below. Our legal basis for collecting this information will be that we have your consent for this purpose and you will be able to withdraw your consent at any time by clicking the link to unsubscribe in the relevant email, advising the caller or contacting us using any of the methods above.]

Except where you have ordered or have entered into a separate contract with us to provide our Products and Services, you are under no legal or contractual obligation to provide your personal data to us and it is entirely at your discretion. However, if you choose not to we may be unable to provide the relevant Product or Service to you.

Will we share the information with anyone else?

InnerLimits will not sell your personal information without your consent. We only share your information with others in the limited circumstances detailed below. Any third parties engaged by us to process your data or provide Products and Services on our behalf are subject to obligations to protect the privacy of your information as required under this Privacy Policy:

  • To our group companies and independent contractors: We may disclose your information to our group companies and individuals who are our independent contractors that need to know the information in order to help us provide our Products and Services to you (including as may be detailed in the previous section), or to process the information on our behalf.
  • To our third party suppliers: We may share your information with our third party suppliers who need to know the information in order to provide their services to us. This includes our suppliers who help us provide our Products and Services to you or who administer our back office operations including our payment providers who process your credit and debit card information for us, our cloud-based business operations providers (such as accounts, hosting services, cloud storage, marketing and email providers, survey provider, SaaS, VOIP and video hosting), our professional advisors (such as our accountants and lawyers) and those suppliers that help us to understand and enhance our Products and Services.
  • As required by law: We may be required to disclose your information to comply with a legal obligation, under a court order, or other statutory or governmental request.
  • Business transfers: We may disclose your information to a third party in connection with any merger, acquisition, sale of company assets.
  • With your consent: We may share and disclose your information with your consent (for example, where you utilise social media services to connect to your account).

Where we disclose your information as detailed above to a third country (outside of the European Economic Area) or international organisation, we will only do so where appropriate safeguards are in place, as determined by the European Commission. Further details can be obtained by contacting the Data Protection Officer.

How long with you keep my personal data for?

Your personal data will not be kept for longer than is necessary for the purpose or purposes for which it was collected. When we collect the personal data we will normally advise you of the purpose it will be used for (unless otherwise covered above), and the period that the information will be retained for. However, in some cases it is not possible to advise you of the retention period in advance. In these cases we will determine the retention period based on the purpose that the information was obtained for, our legal obligations, and our technical and business requirements. We operate a data retention process to ensure that personal data is regularly reviewed for compliance with these retention periods.

What are my rights

As a data subject, you have certain rights with respect to the personal data that you have provided to us:

  • The right to request a copy of the information that we hold about you;
  • The right to request that we correct any personal data that we hold about you which is inaccurate or incomplete;
  • In specific circumstances you can ask for the personal data that we hold to be deleted;
  • Where specific conditions apply, the right to restrict the processing of your personal data;
  • The right of data portability when transferring your personal data to another organisation;
  • The right to object to certain types of processing (including automated processing);
  • The right to complain to the Supervisory Authority (which in the UK is the Information Commissioner’s Office) as detailed below.

Further details of your rights can be obtained by visiting the Information Commissioner’s website.

Where you make a request based on the above, any third parties involved in the processing of your personal data may be informed of those requests.

If you wish to exercise any of your data subject rights, please contact us using the details above.

About Cookies

Cookies are very small text files that contain an identifier that is sent by a web server to a web browser and are stored by the browser on your computer. They are commonly used to retain settings or other features ready for your next visit. Cookies do not usually contain any information that would personally identify you, but they may be linked to the information that we store about you.

Cookies we use

When someone visits our website we collect standard internet log information and details of visitor behaviour patterns so that we can find out things like the number of visitors to the various parts of the website.

We will not associate any data gathered from our website with any personally identifying information from any source. If we do want to collect personally identifiable information through our web site, we will make it clear when we collect it and will explain what we intend to do with it.

These are all the cookies set on our website. Not all cookies are set by default, it depends how you interact with our site:

PHPSESSIDStrictly necessaryUntil you close your browserTo maintain information about each visit to the website and enable core site functionality. This cookie does not contain any personal information and only lasts for the duration of your visit.
catAccCookiesFunctionality90 daysSaves a “1” to let us know that you’ve seen and accepted our cookie message.
wordpress_test_cookieStrictly necessaryUntil you close your browserA test performed to see if cookies are enabled on your browser.

Managing Cookies

You can decide if you want to accept or reject cookies by changing the settings on your browser.

How we will protect information about you

We do our utmost to protect your privacy. We do so by taking appropriate technical and organisational measures to protect your personal data to ensure that it is collected, processed and retained in accordance with our own high standards and our legal obligations. We have implemented industry-standard security systems and procedures to protect your information from unauthorised disclosure, loss, misuse or destruction. However, where you submit your personal data for publication via our website or a Product or Service you acknowledge that this information will be available via the internet, worldwide. We will delete any comments that you publish on our website (such as in response to a blog) upon your request to the Data Protection Officer, but bear in mind that we cannot control or prevent the use or misuse of this information by others, including where they replicate this information to other sites.


If you wish to complain about how InnerLimits processes your personal data, or how a personal data complaint has been managed, you can complain directly to the Information Commissioner’s Office at

Amendment to this Privacy Policy

We may update this Privacy Policy from time to time by publishing a new version on our website. You should check this page from time to time to ensure that you’re happy with any changes we have made. We may also notify you of changes to this Privacy Policy by email.

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