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Whilst our passion and vision have a social dimension we are a commercially driven operation and demand that all our projects deliver a clear measurable Return on Investment.

Unique Market Profile, Reach & Penetration

Outdoor adventure and endurance sports have nearly 500 million active participants globally with excellent demographics. Existing Media coverage from events and documentaries like Eco-Challenge, Volvo Round the World and Shackleton show a reach in the billions.

Adhesion of Inspirational Values to Commercial Brands

Adventure and Inspiration sports events have been used successfully to link society, investors and staff. Our events provide a diverse (geographical, environmental, historical, technological) platform for factual programming and education. Adventurers have been inspirational motivators for centuries and we directly support individuals to Be More creating modern Hillarys and aspirational figures in the local community. Pushing boundaries is inclusive and specifically supports the concept of ability not disability.

Commerical ROI

Numerous events of the past decade have shown that adventure delivers one of the best PR exposure returns of any marketing investment. It can be tailored to specific demographic and psychographic groups and is easily integrated into existing marketing investment. Additional commercial benefits include

  • Hospitality and Entertainment
  • Product placement
  • Customer acquisition
  • Employee recruitment, motivation and retention
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